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The show was highly influential, and many of its topics penetrated into the American pop-cultural consciousness. Winfrey used the show as a platform to teach and inspire, providing viewers with a positive, spiritually uplifting experience by featuring book clubs, compelling interviews, self-improvement segments, and philanthropic forays into world events. The show gained credibility by not trying to profit off the products it endorsed; it had no licensing agreement with retailers when products were promoted, nor did the show make any money from endorsing books for its book club.
Oprah is one of the longest-running daytime television talk shows in history. The show received 47 Daytime Emmy Awards before Winfrey decided to stop submitting it for consideration in 2000.
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